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TVNZ Planit

TVNZ contacts over 2,000 media buyers, planners, agency suits and clients via its trade marketing newsletter, Planit.

• What was needed

  TVNZ has hundreds of commercial television programmes scheduled each week across channels TV ONE and TV2, as well as a breadth of online offerings. The marketing team at TVNZ provides a full online schedule and also contacts over 2,000 media buyers, planners, agency suits and clients around the country with timely information about new shows, statistics, and special advertising rates via its trade marketing newsletter, Planit.

  TVNZ has been sending weekly Planit updates by email for five years, having migrated it from a print edition, and it has found the email medium is a successful way to communicate with its target trade audience.

• In 2008 TVNZ decided to refresh Planit’s look and feel. At the same time TVNZ decided that it needed system that was easy for its staff to use, and a provider who could offer flexibility and on-going help and support.  

  What we did

  Ubiquity custom-built an online application for TVNZ staff to manage their mail-outs to their trade marketing database. The system features a “what-you-see-is-what-you-get” editor that builds a Planit HTML template to a consistent format. Each week new images and content can be uploaded and edited, while ensuring the final email produced works across email software programmes.

  The system also allows TVNZ staff to send the HTML emails directly to their database, providing filtering, link tracking and other functionality in an easy-to-use format.

  The outcome

  TVNZ now has a fully-functioning HTML editor that is tailored to its needs, making it easy for TVNZ staff to create and send their weekly Planit trade update.

  Ubiquity provided extensive training about how to put together our new HTML edition of Planit, and whenever I call or email with queries, they reply promptly and are really helpful.
  
  Rachael Brough, Marketing Assistant, TVNZ