Customer Engagement

How to engage more closely with customers

The critical question is not "Should I engage more closely with my customers?" but rather "How can I engage with my customers?"

The answer is by using multiple channels to create a meaningful and ongoing dialogue between you and your customers and prospects; to provide them with the means to communicate with you - and perhaps with other customers too - easily and in their preferred mode of communication.

How we can help

Ubiquity specialises in helping companies make more effective use of digital channels (such as email, web and SMS/TXT) to reach out to their customers or prospects and engage them in meaningful dialogue. We provide best-of-breed customer survey capability, so you can get to know your customers, and their habits and preferences, better.

We can work with you to define your strategy, or build and deliver campaigns that help you to:

• Attract new customers through lead-generation programmes such as competitions, social media sharing, web forms, SMS/TXT response campaigns, promotions and trial offers.
• Create deeper customer engagement through customised email or SMS/TXT-based campaigns including email newsletters, product education or customer service communications or targeted sales promotions.
• Build a better understanding of your customers through customised research using online customer surveys, panels and more.
• Create automated email or SMS/TXT programmes that enable you to provide responsive, targeted customer service without tying up your valuable marketing and sales resources.

Engage - the engine for customer engagement

Our Engage platform is a sophisticated 'engagement engine' that can help you build effective channels of communication with your customers and prospects, and manage your interaction with them efficiently. It enables you to conduct highly customised, personalised communications while reducing the overhead of doing so – saving you time and money in the process.

Engage delivers a unique combination of multi-channel communication, customer interaction and customer survey functionality in one easy-to-use, web-based application.

Powerful customer profiling

Use Engage's powerful, fully customisable database for collecting and storing all the information about your customers, prospects and stakeholders – from their contact details and communication preferences to the information you need to be able to identify their wants and needs.

You can continually refine your customer profiles over time – building up information about your customers through customer survey research, web or SMS/TXT-based data capture and other activity. As your information needs change, you can simply modify your customer profiles to suit – providing a rich source of targeting and behavioural information. Allow your customers to update their own information quickly and easily via fully customisable web-profile forms.

Find out more about Engage's powerful customer-profiling capability.

Using your existing marketing database

If you have an existing customer database – such as a CRM system – you can use this as the primary source for all your digital marketing activity. Our Engage marketing platform provides a wealth of options for working alongside your existing systems - from simple batch uploading or updating of customer information through to full integration with your in-house databases using Engage's powerful API (Application Programming Interface).

Talk to us about what you need.

Multi-channel communications

Customers have different communication preferences and want the freedom to communicate in the way that suits them best; whether that's on the web, via email, or through SMS. Engage is a multi-channel communication engine that allows you to use all these channels to communicate with your customers – or to invite them to communicate with you.

Engage delivers the power to engage with your customers the way they want to communicate, when they want to communicate.

Find out how some of our customers have used Engage to create sophisticated, multi-channel marketing campaigns.

Minimum effort, maximum engagement

Engage provides you with powerful automation functionality so you can deliver targeted, highly customised communications at the right time with a minimum of effort.

Engage's sophisticated Application Programming Interface (API) means Engage can easily be integrated with your existing systems, such as billing or customer relationship management (CRM) applications, to provide a seamless flow of information.

With Engage's automation and integration capability you can create sophisticated customer engagement programs easily, quickly and inexpensively.

Better still, the built-in flexibility of Engage means it's easy to change the way you do things as your needs evolve over time – without a complete rebuild – making it easy to be nimble and seize opportunities as they arise.

Talk to us about how we can turbo-charge your in-house applications to provide sophisticated digital marketing capability.