Case Studies

Testimonial

Ubiquity's experience of the corporate environment really shows through. For example, they understand the need to consult with our call centre around email volumes to ensure they have the resources to handle inbound queries.

At the other end of the scale, you know you can trust them to take care of the detail, like proofing and checking every email thoroughly. And they’ve helped us put some smart processes in place to assist with workflow, like developing briefing templates to assist staff members.

They’re also true partners: last year we approached Ubiquity for help with our Genesis Oncology Trust fundraising campaign and they willingly pitched in – developing an online auction system to promote and manage online bidding – at no charge to us.

Anna Marshall

Marketing Communications Manager, Genesis Energy

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Genesis Energy

Genesis Energy Image of Genesis Muck in email

“We were looking for an email provider who could offer a high level of hands-on service and support and Ubiquity has definitely delivered.”

Anna Marshall
Marketing Communications Manager, Genesis Energy

Image of Genesis Listen Up email

Snapshot

  • Large New Zealand corporate with strong commitment to environmental best practice
  • Required a flexible and responsive email marketing provider
  • Ubiquity developed a tailored solution
  • Successful partnership since 2007

Brief

Oversee end-to-end delivery of Genesis Energy’s email programme, from uploading and coding the copy and artwork supplied by their advertising agency, to proofing, ensuring readability across multiple email systems, and deploying regular emails to their large B2C and B2B customer database.

Solution

Since 2007, we have provided Genesis Energy with full-service management of their emails via our Engage platform, including:

  • Data input and coding
  • Proofing and quality control
  • Liaison with advertising agency DraftFCB
  • Testing
  • Batch deployment of emails to reduce pressure on call centre
  • Development of templates to simplify briefing process in-house
  • New Zealand-based on-call support
  • Online surveys
  • Detailed post-campaign reporting
  • Regular reviews for continual improvement.

Results

A high proportion of Genesis Energy customers have now opted in to receive their updates via email, allowing rapid communication of complex special offers and customised price rate change information, and fulfilling the company’s commitment to environmentally sustainable best practice.

Genesis Energy is currently testing the new Ubiquity social “share” feature which encourages email subscribers to become brand advocates by allowing them to easily share relevant content and special offers with their own social networks.