Case Studies

Testimonial

Right from the start we knew we'd made the right decision to switch to Ubiquity. They are reliable and proactive. If there is a problem they either fix it or - if it's a training issue - spend time with our staff to solve it.

As a result, we now have a reliable, streamlined email programme in place, and are excited about working with them on several new projects that will take our customer engagement to a new level.

Jodie Burnard

Marketing Manager, Harvey World Travel

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Harvey World Travel

Harveys World Travel Harveys World Travel

“We now have a reliable, streamlined email programme in place, and are excited about working with Ubiquity on several new projects that will take our customer engagement to a new level.”

Jodie Burnard
Marketing Manager, Harvey World Travel

Snapshot

  • International travel brand
  • Required high volume eDM programme
  • Ubiquity developed a customised self-service solution
  • Now achieving highest-ever online enquiries via email campaigns

Brief

Provide Harvey World Travel with a reliable, proactive email service that meets the diverse needs of both their in-house marketing team and each local franchise owner/manager.

Solution

Working with Harvey World Travel's advertising agency, Federation, we have developed an advanced online marketing solution for the travel brand that includes:

  • Self-service management of emails via Engage platform
  • Full training and support
  • Flexible suite of branded templates
  • In-house knowledge of HTML not required
  • Data imported at no additional cost
  • Customer database accessible remotely for management by local franchisees and their staff
  • Online surveys
  • Personalised on-boarding and engagement programme
  • Triggered “Welcome Back” email programme
  • Integrated TXT alert programme
  • Weekly WIP
  • Detailed post-campaign reporting
  • Regular reviews for continual improvement.

Results

Harvey World Travel’s email campaigns are now driving record numbers of online enquiries.

The marketing team can create, customise and monitor the delivery of high volume eDM (electronic direct mail) without external assistance, while Harvey World Travel’s franchisees and their staff throughout New Zealand can easily access and update relevant customer information.

Harvey World Travel is part of the Stella Travel Services Group which also has an affiliate travel retailer, United Travel, and we are now assisting both travel retail companies to develop a multi-channel automated customer on-boarding and engagement programme.

For an update on our work with Harvey World Travel see our blog.