Resources
Our collection of online marketing articles, tips and resources:
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How Community Websites Effectively Build Brands
13/03/2009
Community websites are an easy way to add value to both your customers and your brand. They offer you repeat brand exposure as your customers return to interact with your community site numerous times.
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Top Tips for Building Community Sites
13/03/2009
To create a successful online community, you must focus your project on providing value and benefits to your users.
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16/12/2008
Ongoing customer dialogue, managed appropriately, can improve a customer’s satisfaction with a company, leading to increased loyalty and future buying. Dialogue management allows you to measure customer satisfaction and use the findings to provide a better customer experience.
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Top Tips for Good Survey Design
27/11/2008
Effective online surveys can improve the speed, accuracy and response rate of your research projects. Here are some handy hints to help you get the most out of your online research, and build your surveys effectively.
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Top Tips for Good Email Design
11/11/2008
Good email design is a tricky business. An HTML email needs to be effective across different email programs, be visually appealing to the reader and avoid spam filters. Here are some simple tips for creating effective HTML emails.
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Online Marketing - Benefits and Pitfalls: A Customer's Perspective
29/09/2008
Ubiquity regularly stays in touch with its customer base, keeping aware of their needs and concerns. As such we recently commissioned an independent research firm to survey corporate clients and agencies about their perspective on online marketing.
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6 Guiding Principles for Responsible Email Marketers
21/10/2008
The Marketing Association’s eMarketing Network has designed 6 Guiding Principles for eMail Marketing to safeguard people from receiving unwanted, erroneously labelled, or intentionally deceptive email.
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Best Practice Guidelines for Mobile Marketing
21/10/2008
When engaging in mobile marketing, the Marketing Association recommends 5 guidelines to be in legal compliance and to provide a best practice experience for consumers.
