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SMS/TXT Marketing
Add mobile marketing to your marketing mix
Engage makes using SMS/TXT as part of your digital marketing as simple as sending emails.
Mobile marketing using SMS/TXT messages can be an extremely powerful way of initiating customer engagement, and creating instant response to your marketing initiatives.
Leverage the power of mobile marketing
Mobile marketing puts your message in the hands of your customers wherever they are – which can make it a highly effective channel for supplementing other marketing activity.
How you can use SMS/TXT marketing in your marketing mix
There are a wide range of possible ways in which you can incorporate SMS/TXT marketing into your marketing initiatives:
- Initiating contact, building leads and database contacts: you can use SMS/TXT 'short-codes' to encourage customers and prospects to respond to marketing in other channels. For instance using a SMS/TXT short-code in billboard, TV, print or radio campaigns allows customers and prospects to register their interest in further engagement. Respondents can simply SMS/TXT their email addresses to receive further information via email.
- Encouraging interaction: SMS/TXT-based competitions, polls, surveys or comments can drive customer and prospect interaction with your brand and help you build leads at the same time.
- Customer service: let your customers know important information quickly and easily. Appointment reminders, delivery confirmations, notifications of delays in service etc.
- Contracts and payments: allow your customers to renew their service contracts or authorise their billing via SMS/TXT message.
Integrated multimedia campaigns
Mobile marketing often works best when it is used to tie together parts of a multimedia campaign. Use it in conjunction with email marketing or online campaigns can raise the response rates dramatically.
Talk to us about some of the ways in which including txt marketing in the mix can raise the returns on your marketing spend.
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