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The Ubiquity Team
One of the things that makes working with Ubiquity unique is that its founders, Guy and Nathalie, are still directly engaged with its everyday business. They both enjoy leading Ubiquity's dedicated team of consultants, project managers and technology developers who share their passion and enthusiasm for improving the way in which we all engage with our customers.
Guy Bibby
Co-Founder
Guy is the resident “Brains” of Ubiquity – a digital entrepreneur with serious smarts and an uncanny ability to get the best out of any technology.
His experience as a senior consultant in the telco industry, developing business processes to support large IT initiatives, led him to develop the precursor of the Ubiquity platform which has evolved into Engage.
As leader of Ubiquity’s development team, Guy places a premium on making sure that the customer engagement technologies Ubiquity develops are integrated, secure and streamlined – ensuring that they stack up against the best digital solutions available to marketers worldwide.
"Globally there is an increasing focus on creating opportunities for companies and their customers to engage in two-way communications. But for many New Zealand marketers the question has been how to do that with a minimum of resources.
"While there are plenty of free online options that go some way to providing part of the answer, they are often cumbersome to use and don’t integrate easily with existing communications. We set out to develop a complete solution that would allow marketers to easily engage with customers at all points of the customer lifecycle.
"To me, technology should be an enabler – it should be so easy for marketers to use, it becomes invisible. And that’s what drives me every day: asking how we can further improve what we do to make it even more user-friendly for our clients and their customers."
Nathalie Morris
Managing Director
Co-founder Nathalie brings 15 years of digital communications and marketing experience to the Ubiquity team.
A highly strategic customer engagement specialist, she is one of those rare marketers equally at home in the branding and technology worlds.
She excels at helping clients navigate the rapidly changing online environment; successfully translating business needs into actionable solutions. She heads the Ubiquity client service team.
An industry thought-leader, Nathalie is sought after as a digital engagement speaker and is on the Executive Committee of the New Zealand Marketing Association’s eMarketing Network.
“Concepts like ‘the conversation economy’ and the importance of ‘listening to your customers, not shouting at them’ have been around for a while. Everyone knows the theory; what they want is to know how they can turn that into reality.
"For me, there’s nothing better than helping clients make sense of all that complexity. It’s the ‘A-ha!’ moment that comes once we’ve sat down to understand their aims, and then provided a solution that helps bring all those abstract words about ‘customer engagement’ to life for them; when they start to see the possibilities.
"Whether they decide to start small with automated emails, or go all out with a complete customer acquisition and retention programme – we can help them pick off the low-hanging fruit and build from there in a way that integrates with their existing channels, and doesn’t have to involve an IT department. We make things simple for them!”
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