Case Studies

Vodafone v.box

Previous
Vodafone v.box Vodafone v.box Vodafone v.box Vodafone v.box
Next

Results

  • High touch customer engagement.
  • Better retention of high-value customers.
  • New channel of communication to customers.

Situation

Vodafone (and agency Rivet) needed an innovative way to recognise and reward high-value pre-pay customers.

Solution

Ubiquity designed and developed v.box, a 1:1 marketing channel enabling Vodafone to deliver personalised deals, competitions and special offers via email, DM and TXT. v.box customers can redeem offers online and all redemptions are tracked and reported allowing Vodafone to test and tune marketing offers.

Outcome

The technology behind v.box has delivered Vodafone an entirely new channel for smarter and closer engagement with its high-value customers.