Results

Yellow® can now create, manage, deliver and track complex customised email communications to customers, including booking reminders and reporting emails.

Their sales and marketing teams can also generate graphs using dynamic data, and present it with a high degree of personalisation to show clients how their digital ads are performing against medians.

This ability to create highly responsive, relevant campaigns for segments of Yellow®'s customer database came into its own following the second Christchurch earthquake when Yellow® was able to offer immediate assistance to Canterbury businesses facing temporary or permanent closure or relocation.

With just a week's turnaround time, we assisted Yellow® to email all Christchurch businesses in their database with an invitation to update their phone and telephone details. We then captured the updated information via webform for inclusion in a special edition of the local Yellow® directory.