Case Studies

Testimonial

We migrated to Ubiquity's platform earlier this year and have found them to be a breath of fresh air.

Our in-house studio team can now easily produce customised emails that present complex data and reports in a user-friendly format for our business customers.

They are proactive and solution-focused. When we ask, they deliver – and they don't make it look like clip art!

Maja Lee

Direct Communications Manager, Yellow®

Follow us on :

LinkedIn Twitter
Ubiquity Blog RSS Feed

Yellow®

Yellow Yellow

“We migrated to Ubiquity’s platform earlier this year and have found them to be a breath of fresh air.”

Maja Lee
Direct Communications Manager, Yellow®

Image of Yellow AdTrack Email

Snapshot

  • New Zealand's no. 1 business directory
  • Migrated to Ubiquity's Engage platform in 2011
  • Now produce highly personalised B2B emails in-house
  • Sophisticated data display with dynamic change-outs now possible

Brief

Assist the team at Yellow® to create high volume, fast-turnaround emails that translate complex data into timely, personalised communications and provide real value for clients.

Solution

We have been Yellow®'s email partner since February 2011, providing them with:

  • Self-service management of regular emails via Engage platform
  • End-to-end implementation of sophisticated one-off lead generation campaigns
  • Comprehensive staff training
  • Extensive suite of branded templates
  • Ability to personalise content and insert dynamic data change-outs
  • A range of data display options including 3D graphs
  • In-house knowledge of HTML not required
  • Weekly WIP
  • Detailed reporting
  • Regular reviews for continual improvement.

Results

Yellow® can now create, manage, deliver and track complex customised email communications to customers, including booking reminders and reporting emails.

Their sales and marketing teams can also generate graphs using dynamic data, and present it with a high degree of personalisation to show clients how their digital ads are performing against medians.

This ability to create highly responsive, relevant campaigns for segments of Yellow®'s customer database came into its own following the second Christchurch earthquake when Yellow® was able to offer immediate assistance to Canterbury businesses facing temporary or permanent closure or relocation.

With just a week's turnaround time, we assisted Yellow® to email all Christchurch businesses in their database with an invitation to update their phone and telephone details. We then captured the updated information via webform for inclusion in a special edition of the local Yellow® directory.