Lead management

Generating, nurturing and smart scoring leads for success in acquisition.

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Lead nurturing

Integrate demographic, behavioural and transactional data to deliver the most highly personalised and targeted messages possible.

Analyse your customers and transactional behaviour with Ubiquity’s analytics and get personalisation down to the level of one.

Smart lead scoring

Getting lead score metrics right is often challenging. Get it wrong and you have no leads. Or worse you have too many unqualified leads tying up resource and delivering negative morale to your team.

That’s why we’d normally recommend smart scoring based on analytics rather than the traditional approaches. We identify the data associated with qualified leads – and we’ll help you get more of them.

Integration with CRM

While CRM platforms are great at recording the customer history and moving prospects through the sales pipeline they aren’t as effective at delivering highly personalised messaging across multiple channels.

The right approach now is to integrate to get the best of breed.

Ubiquity’s services team are able to advise on not just lead acquisition strategy but take it through to actual integration.

Software and a service

It takes more than great technology to achieve outstanding results, which is
why we are the only platform provider offering a full range of local services.

Whether you want Ubiquity to manage implementation and integration and
then hand over to your team, or for us to manage campaign execution on an
on-going basis, we are committed to getting the best possible marketing
results for you.

We’ve found Ubiquity to be very responsive and when we have had to ask questions, the answers made sense. Engage is pretty intuitive to use — it’s not often that we have to ask, “How do you do this?”

David George, Customer Insight Manager, AA

Automation has been a great enabler in living up to our brand promise of ‘delivering brilliantly simple energy solutions.’ The timely and personalised communication programme is well appreciated by customers, while retaining the human touch of Energy Online.

Zelda Kalmeier, Digital Marketing Manager, Energy Online

Our experience working with Ubiquity has been positive. The Engage platform is easy to use and has transformed our e-marketing ability. We have been able to segment, personalise and automate marketing messages – making our communication with our customers more relevant.

Emily Stevenson, Marketing and Communications Manager

As long-term partners of Genesis Energy, we knew we could count on Ubiquity to deliver a solution that was as smart as it was user-friendly and they didn't let us down — despite some pretty tight deadlines.

Bridget Lincoln, Marketing Communications Manager (Acting), Genesis Energy

We are delighted to partner with Ubiquity and use the Engage software to manage our member database and communications. Having a single integrated solution for managing events and email has reduced complexity and means we can spend less time on admin and more time on growing our membership base and delivering great events.

Roger Ford, President, NZSA

With the Engage platform we can have a complete view of our interactions with sales people so our communication with them can be a lot more relevant and meaningful.

Tali Rose, Digital Marketing Manager, Panasonic

I have to say the system has been so user-friendly! I’m worried that because it seems too easy that I might have missed something.

Lisa Honeybone, Media & Communications Specialist, Surf Life Saving New Zealand

Call us on 0800 500 331 Call us on 0800 500 331