Cure Kids
Cure Kids is New Zealand’s leading child health research charity. They fund high-impact medical research that helps save, extend and improve the lives of children with serious health conditions. By investing in vital research, Cure Kids is making a significant difference in the lives of young patients and their families.
The Challenge
Cure Kids required a robust means of engaging with its donors and supporters to cultivate relationships and strengthen contributions. The organisation sought a marketing automation partner to streamline and automate their diverse communication efforts spanning event sales, donation appeals, research updates, ambassador stories, and general business updates. ensuring the delivery of relevant and timely messages via different forms of content that inspire ongoing support and involvement from their supporter base.
“Ubiquity has been a valuable partner in helping Cure Kids communicate meaningfully with our supporters. Their platform has enabled us to deliver timely, targeted messages. Whether it's for fundraising appeals, event promotions, or updates on the life-changing research we fund. The team’s support and responsiveness have made a real difference in how we connect with our community.”
Ben
Digital Marketing Manager, Cure Kids
The Solution
Recognising the importance of Cure Kids' mission and the potential impact of their efforts, we at UbiQuity offered the use of our proprietary Marketing Automation Platform. Our platform, developed and managed in New Zealand, is designed to help organisations like Cure Kids communicate professionally and effectively through email and SMS. The platform's user-friendly interface and comprehensive features allow Cure Kids to send personalised communications, track engagement and monitor campaign performance in a single, integrated solution. This enables the charity to focus more on their core mission rather than the technical aspects of marketing.
The Results
Cure Kids has successfully implemented UbiQuity as their marketing automation platform, utilising its capabilities to elevate their donor and supporter communications. The platform has streamlined the process of weekly data feeds from donors, ensuring that every interaction is impactful. Their Red Nose Day TXT fundraiser campaign was a testament to the platform's ability to drive both engagement and donations. Presently, UbiQuity is the tool for a variety of donor and supporter communications, from newsletters to special offers and donation appeals. Examples of these communications include the execution of our LEGO partner campaign that delivered $5,000 in donations as well a donor bequest campaign saw $60,000 bequeathed to Cure Kids. The adaptability and functionality of the system have left a lasting impression on the Cure Kids team, equipping them to maintain robust connections within their community.
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