Smart Segments
Your Audience Whisperer
Smart Segments is UbiQuity’s proprietary AI feature that moves beyond boring, manual audience selection. It finds affinities—hidden patterns in customer behaviour—allowing you to instantly target the audience most likely to engage with your content. This ensures you deliver a truly personalised experience and drives better results. It’s powerful, clever stuff, all thanks to a little AI magic!
“UbiQuity produced an automated programme that not only met the objective of increasing online renewals, but ensured it followed the latest in best practice email design and customer experience.”
Sarah Gibson
Marketing Manager, AA
Meet Your New Best Friend: The AI That Knows Your Customers.
UbiQuity leverages artificial intelligence to move beyond broad assumptions, giving every contact a unique engagement score for precise targeting.
AI Sniffs Out Hidden Patterns
Smart Segments uses AI to find those affinities—the hidden patterns in customer behaviour that manual segmentation often misses.
Teach the Clever Bit
You start by teaching the AI what matters by tagging your mailouts with relevant affinities
The Eagerness Meter
The AI scores your audience by analysing customer engagement with those tagged campaigns. It then assigns a propensity score to every contact for each affinity, showing you exactly how highly likely they are to engage.
Target the Receptive Audience
Easily build segments by selecting specific affinities and applying a propensity percentile filter (like targeting the top 15%). This lets you identify the most receptive audience at an individual level.
Smarter Insights That Get Better Over Time.
The Smart Segments engine continually learns from your customer data, ensuring your insights remain current and valuable.
Continuous Learning
The AI constantly learns from the existing data you hold on your customers, meaning the more data you have, the better the system performs and provides valuable insights.
Unified Data Foundation
By utilising your centralised customer data, the system helps maintain a unified data view, which is essential for enhanced personalisation across all channels.
Put Your Campaigns on Auto-Pilot
Integrate AI targeting seamlessly into your automation strategy to achieve hyper-personalisation and dramatically increase campaign success rates.
Massive Time Savings
Say goodbye to spreadsheets! The AI does the heavy lifting of building complex audience filters, freeing you up to focus on crafting great campaigns.
Hyper-Personalisation at Scale
Since the AI identifies the most receptive audience, you can achieve true hyper-personalisation, ensuring the right message goes to the right person at the right time.
AI-Powered Decisions
This feature plugs straight into our new Journey Builder. You can use the propensity filter rules to create dynamic branches that automatically send customers down the best path based on AI predictions.
Drive Higher Conversions
By targeting an audience pre-vetted by the AI for interest, you can expect significant increases in open rates, click-throughs, and conversions.