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When you're at an event, have you ever struggled to find the information you need from a stall or exhibitor? While attending a recent event called ‘Armageddon’, I noticed a huge variation in how exhibitors presented their digital presence. Some made it easy for attendees to access their content, while others didn't. The Problem: Fragmented Digital Presence Many artists just had signs indicating their social platforms, but hadn't made it easy for attendees to access their cont

When you're creating assets to engage with customers or capture information, you want everything to work seamlessly. Whether you're...

When crafting emails, you want to ensure that all users can navigate and understand your content. For users with visual impairments who...

In today's digital landscape, email remains a vital channel for communication. As you design your email campaigns, it's crucial to ensure...

As an email marketer, you’re always looking for ways to stand out in the inbox and build trust with your audience. BIMI — short for Brand...

Accessibility and your Digital Communications In the world of digital communications, we can unintentionally exclude people with...

As a marketing or communications manager, you're no stranger to the pressure of creating engaging content on a tight deadline. You're not...

As you strive to deliver exceptional customer experiences, you're likely considering ways to gather feedback and understand your...

Why the Difference Matters in Email Marketing In the world of email marketing, one size does not fit all. The way we communicate with...