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When you're at an event, have you ever struggled to find the information you need from a stall or exhibitor? While attending a recent event called ‘Armageddon’, I noticed a huge variation in how exhibitors presented their digital presence. Some made it easy for attendees to access their content, while others didn't. The Problem: Fragmented Digital Presence Many artists just had signs indicating their social platforms, but hadn't made it easy for attendees to access their cont

When you're creating assets to engage with customers or capture information, you want everything to work seamlessly. Whether you're...

When crafting emails, you want to ensure that all users can navigate and understand your content. For users with visual impairments who...

In today's digital landscape, email remains a vital channel for communication. As you design your email campaigns, it's crucial to ensure...

As an email marketer, you’re always looking for ways to stand out in the inbox and build trust with your audience. BIMI — short for Brand...

Accessibility and your Digital Communications In the world of digital communications, we can unintentionally exclude people with...

As a marketing or communications manager, you're no stranger to the pressure of creating engaging content on a tight deadline. You're not...

As you strive to deliver exceptional customer experiences, you're likely considering ways to gather feedback and understand your...

Why the Difference Matters in Email Marketing In the world of email marketing, one size does not fit all. The way we communicate with...

In today's digital landscape, email marketing remains a powerful tool for businesses to connect with their customers. However, with great...

Protecting Your Organisation's Reputation When sending out marketing or service emails, either to internal teams or external customers,...

Our API offers a lot of flexibility and power - but with a long list of available endpoints, it can be hard to know where to begin. If...

Here’s what you need to know The maximum lifespan of public SSL/TLS certificates is being cut back - from 398 days today to just 47 days...

We recently had a discussion about what we want our tone of voice to be at UbiQuity, i.e. how do we want to come across when we...

When it comes to email campaigns, bigger isn’t always better. It might feel right to send your message to everyone on your database. More...

And what to do about it  You’ve got your domain sorted, your email platform humming, and your IP warmed up. All signs say go. But your...

Let’s be real, managing an event manually is a bit like trying to herd cats. You start with a spreadsheet to track guestlists, then...

When you’re setting up a new database, one of the most important decisions you’ll make is choosing a unique identifier . It might seem...

Let’s keep it simple. Your email inbox? It’s chaos. Important stuff gets buried under newsletters, sales, and that group chain your uncle...

A smart contact strategy is about striking the right balance — reaching people with the right message, at the right time, without...