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Email isn’t dying, but the way people unsubscribe has changed .  In 2026, inbox providers like Gmail and Apple Mail increasingly control the “unsubscribe moment” directly in the inbox User Interface (UI). That makes the old approach, hiding an unsubscribe link in the footer and calling it done, insufficient  for both user experience and deliverability.  This is what’s changed and what marketers should do about it.  The unsubscribe moment has moved to the inbox Gmail now offer

When we consider email performance, unsubscribe rates often trigger immediate concern. A spike feels like something's gone wrong. In 2026, that assumption needs a reset. Unsubscribing has become faster, easier and more visible across modern inboxes. As a result, unsubscribes aren't a reliable indicator of failure anymore. They're increasingly a signal of preference and control, and when handled well, a sign of a healthier email programme. The real risk isn't unsubscribes them

UbiQuity offers structured, transparent pricing for New Zealand organisations looking for a reliable email marketing and communications platform. Built by Kiwis, for Kiwis, our plans start from $250 per month and scale based on your database size, automation needs and integrations. Talk to our team for a tailored quote that fits how your organisation actually operates.

File-based integrations don’t have to be fragile. Here’s how Connectors bring structure, visibility and control to moving data in and out of UbiQuity.

When you're at an event, have you ever struggled to find the information you need from a stall or exhibitor? While attending a recent event called ‘Armageddon’, I noticed a huge variation in how exhibitors presented their digital presence. Some made it easy for attendees to access their content, while others didn't. The Problem: Fragmented Digital Presence Many artists just had signs indicating their social platforms, but hadn't made it easy for attendees to access their cont

When you're creating assets to engage with customers or capture information, you want everything to work seamlessly. Whether you're...

When crafting emails, you want to ensure that all users can navigate and understand your content. For users with visual impairments who...

In today's digital landscape, email remains a vital channel for communication. As you design your email campaigns, it's crucial to ensure...

As an email marketer, you’re always looking for ways to stand out in the inbox and build trust with your audience. BIMI — short for Brand...

Accessibility and your Digital Communications In the world of digital communications, we can unintentionally exclude people with...

As a marketing or communications manager, you're no stranger to the pressure of creating engaging content on a tight deadline. You're not...

As you strive to deliver exceptional customer experiences, you're likely considering ways to gather feedback and understand your...

Why the Difference Matters in Email Marketing In the world of email marketing, one size does not fit all. The way we communicate with...

In today's digital landscape, email marketing remains a powerful tool for businesses to connect with their customers. However, with great...

Protecting Your Organisation's Reputation When sending out marketing or service emails, either to internal teams or external customers,...

Our API offers a lot of flexibility and power - but with a long list of available endpoints, it can be hard to know where to begin. If...

Here’s what you need to know The maximum lifespan of public SSL/TLS certificates is being cut back - from 398 days today to just 47 days...

We recently had a discussion about what we want our tone of voice to be at UbiQuity, i.e. how do we want to come across when we...

When it comes to email campaigns, bigger isn’t always better. It might feel right to send your message to everyone on your database. More...

And what to do about it  You’ve got your domain sorted, your email platform humming, and your IP warmed up. All signs say go. But your...