MAS
MAS Boosts Event Leads with QR Codes & UbiQuity
Medical Assurance Society (MAS), a financial services advisory organisation, sought to enhance their event marketing and lead capture efforts. As a trusted financial services organisation operating across New Zealand, MAS engages with thousands of clients annually at both physical and virtual events. With a dedicated team of advisers and a strong presence at industry events, MAS aimed to create a more seamless experience for attendees and improve their overall event efficiency.
The Opportunity for Improvement
MAS recognised that their traditional event engagement methods could be improved. Previously, attendees were faced with multiple, fragmented calls-to-action, such as being asked to "Visit mas.co.nz/event," "Text 'Win' to 3118," or "Come see us at stand #32," which often led to confusion and inefficiencies in their lead capture process. The challenges they faced included:
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Multiple calls-to-action causing attendee confusion
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Inefficient lead capture processes
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Limited staff presence at events, risking missed opportunities
Simplifying Event Engagement with QR Codes and UbiQuity
To address this, MAS adopted an innovative approach by integrating QR code technology with the UbiQuity Events module. This allowed them to simplify lead capture by incorporating QR codes into stand signage and event materials, enabling attendees to access prize draw forms and share their contact details. The key benefits of this approach included:
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Simplified lead capture through QR code technology
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Expanded reach through event organisers including QR codes in event apps, presentation slides, and promotional materials
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Multiple touchpoints for engagement, creating a more seamless experience for attendees
The UbiQuity Events module enabled MAS to automate event communications, ensuring timely emails, reminders, and follow-ups. This streamlined their event messaging by directing all attendees to a single QR code-linked landing page, reducing confusion and increasing the effectiveness of their marketing efforts.
“QR code creates focus for our marketing of events. Which means we can use one message that can stay relevant before and during the event.”
Anahera Brown
Head of Member Engagement and Communications, MAS
The Results: Enhanced Efficiency and Engagement
By combining QR codes with UbiQuity's event automation, MAS achieved several key benefits, including:
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Increased lead capture efficiency
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Improved post-event follow-up
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A smoother and more engaging experience for their event audiences
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A unified message and single clear call to action, driving business growth
The outcome was a more effective and efficient event process that benefited both MAS and their attendees. The success of this initiative has encouraged MAS to continue exploring new ways to leverage technology and improve their event engagement strategies.
