Unlock a Wider Audience

Accessibility and your Digital Communications

In the world of digital communications, we can unintentionally exclude people with disabilities and accessibility needs.  

So it’s really important to take the time to address accessibility when crafting your digitals comms whether it’s your website, your emails or SMS messages.

So, what can we do about it?

The internet ‘gold standard’ for accessible communications can be found in the WCAG Guidelines. UbiQuity is designed to help you meet these, starting with its email module.

Here’s how:

• Native WCAG Email Compliance: This helps ensure that your emails are accessible to a wide range of users right from the start.

• Support for Alt Text and Semantic HTML: UbiQuity supports the addition of alt text and the use of semantic HTML, which are essential for making emails more navigable and understandable for users with assistive technologies.

What’s the broader impact of accessible digital communications? 

Making your communications accessible isn’t just about compliance; it’s about creating a better experience for everyone.

Here’s why it matters: 

• Enhanced Brand Reputation: Accessible digital communications can significantly enhance your brand’s reputation, demonstrating a commitment to inclusivity and social responsibility. 

• Improved Customer Loyalty: By ensuring all your customers, staff and members can access and engage with your content, you can build stronger and more loyal customer relationships.

• Broader Audience Reach: Accessible communications can reach a wider audience, including those with disabilities, thereby increasing your potential customer base. 

At the end of the day, accessibility issues in digital communications can be broken down to three main issues.

Design.

Content.

Creative.

We’ll look to cover off the above in upcoming blogs. If you need help ensuring your communications are accessible, reach out to UbiQuity today. We’re here to help.