Connectors: A Better Way to Move Data In and Out of UbiQuity
- Vikum Abeysuriya
- 4 days ago
- 3 min read
Updated: 2 hours ago
If you work in marketing automation, or any adjacent field, you’ve probably experienced the feeling of relying on a file landing in the right folder at the right time as part of a marketing automation integration.
There’s usually an SFTP folder somewhere. A scheduled export from another system. A CSV that needs to arrive before a campaign goes out. Or a file that needs to leave the platform and land safely in someone else’s system.
Most of the time, it works, until it doesn’t.
The file doesn’t show up. Someone adds a column. A header changes. An import fails quietly. Or an export runs, but the structure isn’t quite right.
Over time, these “simple” setups become fragile. They depend on custom scripts, manual checks, and someone remembering how it was originally configured. That’s manageable for a while but not ideal for the long term.
File-based integrations don’t have to be fragile.
The problem with one-off integrations
What often starts as a simple solution slowly turns into something much more complex.
When you’re growing a platform, it’s easy to solve integration needs case by case. A custom import for one customer, or a scheduled job for another. It gets the job done.
As those stack up, things start to get messy. Visibility drops. Fragility increases. Support becomes reactive instead of structured.
When you’re handling data, “it should be fine” isn’t a great standard.
At UbiQuity, we’ve seen enough of this to know it needed a better answer. That’s why we’ve built Connectors.
How to Move Data In and Out of UbiQuity with Connectors
Connectors are a simple way to move data between UbiQuity and external systems using structured, secure file-based integrations. Instead of relying on background scripts or one-off integrations, you configure the connection within the platform itself.
Everything can be done within the platform, in a matter of minutes.
No hidden scripts. No developer involvement. No black box running in the background.
You can see what’s configured, and you can see when it runs.
It’s deliberately simple. It does one job, moving data in a controlled way, and it does it properly.
Where we’re at
We’re now on the cusp of launching the first version of Connectors.
This initial release will allow our internal team to configure Connectors on behalf of a small group of pilot customers. The focus is straightforward: flat file imports, done properly and consistently.
We’re targeting general availability in the coming months, with support for flat file–based imports via:
SFTP Servers
Azure Blob storage
Amazon S3
After general availability of imports, we’ll expand Connectors to support exports as well, giving customers a controlled way to move data both into and out of UbiQuity.
This is a deliberate rollout. We’d rather get the foundations right and scale from there, than rush something half-finished.
See it in action
Rather than over-explain it, here’s a quick walkthrough showing a Connector being created end to end.
This whole process can be done in a few minutes. It’s that easy.
Availability
Connectors will be available to all UbiQuity customers as a paid feature once we reach general availability.
If you’re already moving files into or out of UbiQuity, or relying on something that feels a bit too custom, now is a good time to start the conversation.
You can view pricing here: Connectors Pricing
Or get in touch with us if you’d like to be considered for the pilot release.
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