Simplifying Event Connections with QR Codes

When you're at an event, have you ever struggled to find the information you need from a stall or exhibitor? While attending a recent event called ‘Armageddon’, I noticed a huge variation in how exhibitors presented their digital presence. Some made it easy for attendees to access their content, while others didn't.

The Problem: Fragmented Digital Presence

Many artists just had signs indicating their social platforms, but hadn't made it easy for attendees to access their content. Some had platforms with different names than their branded merchandise, making it difficult to find what I was looking for. This lack of cohesion can be frustrating for both the attendee and the stall owner.

The Missed Opportunities

I encountered several instances where I wanted to buy something, but the solo stall owner was away. Unfortunately, many of these stalls didn't have easily searchable social handles or QR codes linking to their online stores. For many, I resorted to taking a picture of the item and doing a reverse Google image search to find the information I needed. It shouldn't have been that difficult.

The Solution: Streamlined QR Codes

On the other hand, some stall owners had an incredibly streamlined process. They used multiple QR codes that linked directly to their desired platforms - Instagram, Etsy, Pinterest, JotForm, or Linktree or more. This ensured that attendees could quickly and easily sign up and access the assets they wanted to share.

Benefits of Using QR Codes

Using QR codes at in-person events can simplify the process of accessing digital assets. Here are some benefits:

• Easy access: QR codes provide a one-stop shop for attendees to access the information they need.

• Streamlined experience: By linking directly to specific platforms, you can reduce the friction between your physical presence and digital content.

• Increased engagement: By making it easy for attendees to access your content, you can increase the chances of them engaging with your brand.

Best Practices for Implementing QR Codes

To get the most out of QR codes at your next event, consider the following:

• Use multiple QR codes: Link to different platforms or assets to cater to different attendee needs.

• Keep it simple: Ensure that your QR codes are easy to scan and link to the correct destination.

• Test your QR codes: Before the event, test your QR codes to ensure they're working as intended.

Final Word

By incorporating QR codes into your in-person event strategy, you can create a seamless experience for attendees and increase engagement with your brand. So, next time you're at an event, take a closer look at how QR codes can simplify connections and drive results for you. Click here to read how about how one of our clients, MAS Insurance, is using QR codes as part of their current event strategy