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Why You Should Consider SMS Communications

Let’s keep it simple. Your email inbox? It’s chaos. Important stuff gets buried under newsletters, sales, and that group chain your uncle won’t stop replying to.

If you want your message to actually get seen — and acted on — SMS is the way to go. Straight to the phone. Straight to the point.



Why SMS?


Everyone’s got their phone within reach — in bed, at the kai table, even mid-meeting. A quick, clear text like “Flash sale today. Ends 3pm.” actually gets read. Often, acted on too.


Here’s what makes SMS powerful:

  • 📲 Up to 98% open rates

  • ⏱️ Usually read in under 3 minutes

  • 💰 Low cost, high impact


You don’t need bells and whistles. Just the right message, at the right time.


It’s Not Just for Sales


We’ve seen businesses across Aotearoa use SMS for all sorts:

  • Letting customers know their favourite item is back

  • Reminding people of bookings or deliveries

  • Sending loyalty offers or event invites

  • Running quick surveys to get real feedback


And it’s not all about selling. That text saying “Your technician is due Friday”? That’s an operational SMS. It keeps things moving, reduces no-shows, and gives your customers the info they need without the hassle.


It’s simple, respectful communication — and it works.



Do It Right


A couple of quick tips:

  • Get permission (that’s the law — unless it’s an operational SMS)

  • Keep it short — 160 characters max

  • Send it at the right time (nobody wants a text at 2am)

  • Make sure it’s useful — a deal, an update, or something they asked for



Built for Kiwi Businesses


If you're ready to give SMS a go, we’ve got a local platform that makes it easy, it’s called UbiQuity. Your emails, in-app push notifications and SMS Campaigns, automations, replies — all in one place. No fuss, no fluff.



In summary:

SMS isn’t spam. It’s smart, effective, and respectful — especially when done right. Whether you're running a sale or just giving a heads-up, it’s one of the best ways to get your message across right here in NZ.


Flick us a message by clicking here or text “more” to 3735 and we’ll be in touch – yes, we can do inbound SMS too.

 
 
 

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